Analysis of Movie Genre Availability, Service Quality, and Movie Quality on Netflix User Satisfaction in Indonesia

The purpose of this study is to examine and analyze the influence availability movie genre, service quality, quality Netflix user satisfaction in Indonesia. This type research quantitative research. variables are satisfaction. data collection technique used a questionnaire with Likert scale measurement scale. number samples 85 samples. analysis multiple linear regression SPSS program. findings indicate that genre stated have an insignificant effect on satisfaction, significant satisfaction.
 Keywords— Availability genre; quality; satisfaction;